lou cosmetics – premium brand design
The situation.
As a sustainable beauty brand offering a variety of vegan products, a luxury brand design reflecting the company’s characteristics and philosophy has been designed.
The idea.
Creating a minimalistic, high-value brand design that impresses through an aesthetic, clear and calm visual language celebrating natural beauty and purity.
The execution.
The aim was to find the perfect harmony between a clear, minimalistic typography, a tasteful brand color palette and a superior visual language. Creating distinctive logo variants communicating the brand’s values is the groundwork for a consistent brand appearance. Creating patterns is perfect to alternate all visual components.
Look and feel.
With an innovative, vegan, and environmentally friendly approach, lou cosmetics strives to empower individuals to embrace their natural beauty while making a positive impact on the planet.
Nourishing Beauty. Naturally vegan.
We believe that beauty should not compromise our planet's well-being. Our philosophy is rooted in innovation, veganism, environmental responsibility, and sustainability. We are committed to offering a diverse range of luxurious beauty products that are entirely vegan, ensuring no harm is done to animals in the creation of our cosmetics.
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lou cosmetics
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