Martha Harms is a Digital Designer – passionate about creating sustainable and purposeful design solutions that combine aesthetics, clarity, and long-term impact.
Designer working across brand and product design with a strong sensitivity for materials, form, and atmosphere. With over seven years of experience, I create visual systems and design concepts that feel calm, intentional, and human. Growing up in a family of furniture craftsmen shaped my understanding of materiality, craftsmanship, and the care behind well-made objects – a perspective that continues to inform my work today. My background bridges brand design, digital experiences, and product-related thinking.
I enjoy translating tactile, Scandinavian sensibilities into structured visual identities, digital touchpoints, and concept-driven narratives that balance clarity with emotion. Currently, I’m expanding my practice through AI-assisted and generative design workflows to support faster iteration, material exploration, and early-stage concept development. Always interested in thoughtful design, craft-led brands, and interdisciplinary collaboration.
askDANTE – brand design
askDANTE is a time tracking tool that helps businesses manage working hours with clarity and efficiency. It combines intuitive tracking, smart planning features, and a structured overview of time data to support better decision-making and everyday workflows.
Stromtalente – brand illustrations
A bold isometric visual system that makes a complex recruiting process within the electrical industry easy to grasp. Monochrome design meets depth and clarity to guide the viewer through every step. Created to turn hiring into a clear and engaging experience.
Coca Cola – love can campaign
A bold typographic campaign for Coca-Cola that turned a simple can into a powerful statement – showing that love can achieve more than hate.
menoovo – brand design
A refined brand design that rethinks how guests interact with gastronomy. Smart digital touchpoints connect people, food, and recommendations in one seamless flow – so that dining becomes more intuitive, personal, and engaging.
Luna Éclat – brand design
A brand identity reimagining modern luxury through a timeless and elegant lens. Inspired by the moon’s ethereal beauty, the design combines clean lines, subtle symbolism and a soft, sophisticated palette. Every detail reflects a balance of femininity, quality and understated luxury.
RYDE – brand & app concept
Ryde is a community-driven cycling app that makes it easy to connect with riders nearby. Whether it’s a coffee ride or a Sunday sprint – Ryde helps you share the pace and flow as one.
plenty – brand & app concept
Plenty makes nature’s abundance visible by helping people discover and share fruit that would otherwise go to waste. A live map, community features and simple interactions connect people, promote sustainability and turn harvesting into a shared experience.
Why I love what I do
Back in the days, we had this little table in our kitchen where I loved to draw and paint. When I was 6, I discovered the spirograph, fascinated by how complex shapes emerged from repeating something simple.
What stayed with me wasn’t just the patterns, but their imperfections. The slight shifts, the tiny irregularities – the things that made every result feel unique.
Today, the table is gone, but that mindset stayed. I bring that same thinking into my work: Embracing imperfection to create identity, character, and designs that don’t feel manufactured – but alive.